The NIVEA Family

Trusted, Loved and always Reliable –
For more than 100 Years

A Universal Brand

A Universal Brand

The NIVEA brand has enjoyed market success for over 100 years and is one of the world’s largest skin care brands today.  It stands for closeness, trust, and effective skin care products for all skin types.

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NIVEA is one of the largest and leading skin care brands in the world. It is available in about 200 countries around the world.
Ralph Gusko, Member of the Executive Board for Brands at Beiersdorf AG
Brand Facts
  • NIVEA 

    NIVEA

    Global market leader for skin care
    Innovative skin care products for the whole family
    First to integrate Q10 in its anti-wrinkle products
    Around 30 percent of all women around the world use NIVEA products
    NIVEA Creme was the first stable oil-and-water-based cream in the world
    • Global market leader for skin care
    • Innovative skin care products for the whole family
    • First to integrate Q10 in its anti-wrinkle products
    • Around 30 percent of all women around the world use NIVEA products
    • NIVEA Creme was the first stable oil-and-water-based cream in the world

NIVEA CategoriesAlways in Tune with the Times

When NIVEA Creme was launched in 1911 it revolutionized skin care as the first stable oil-and-water-based cream in the world. Today, although the NIVEA family has grown considerably, it is no less innovative. Read more about the present-day product ranges here.

  • NIVEA Body Care

    When Beiersdorf introduced its pioneering NIVEA Milk, the first “liquid cream,” in 1963, it opened up a brand-new dimension of skin care. Today, there is a comprehensive range of NIVEA Body products, from energizing lotions, pampering soufflés, and skin-firming oils to innovative in-shower body moisturizers.

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  • NIVEA Face Care

    Our facial skin deserves extra attention. NIVEA therefore offers a wide face care range from cleansing and moisturizing to anti-aging products. In 1998, Beiersdorf developed the NIVEA Face Care Q10 range thus setting a new standard in anti-wrinkle skin care.

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  • NIVEA Sun Care

    NIVEA Ultra Oil was the first NIVEA sunscreen product to be launched on the market in 1936. Sunscreens are today more important than ever before and the NIVEA Sun Care range has been extended over the years to include products for sensitive skin and skin that tans easily.

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  • NIVEA MEN

    Beiersdorf knows what men really want: effective and quick-acting skin care products. That’s why the NIVEA MEN range extends from shaving foam for sensitive skin to relaxing shower gels and energizing body lotions. It includes everything that the active man needs to look and feel fresh.

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  • NIVEA Deodorant

    NIVEA introduced its first effective deodorants in 1991. Today, there’s something for everyone in the extensive range of stick, roll-on and cream deodorant products, from special deodorants for sensitive skin, through anti-staining, to the innovative NIVEA Stress Protect range.

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  • NIVEA Bath Care

    It’s important to use body cleansing products that are specifically formulated for the different skin types and needs. That’s why NIVEA has a comprehensive assortment of products extending from nourishing shower and bath products to mild intimate cleansers and gentle body scrubs.

    Go to website

  • NIVEA Body Care

    NIVEA Body Care

    When Beiersdorf introduced its pioneering NIVEA Milk, the first “liquid cream,” in 1963, it opened up a brand-new dimension of skin care. Today, there is a comprehensive range of NIVEA Body products, from energizing lotions, pampering soufflés, and skin-firming oils to innovative in-shower body moisturizers.

    Go to website

  • NIVEA Face Care

    NIVEA Face Care

    Our facial skin deserves extra attention. NIVEA therefore offers a wide face care range from cleansing and moisturizing to anti-aging products. In 1998, Beiersdorf developed the NIVEA Face Care Q10 range thus setting a new standard in anti-wrinkle skin care.

    Go to website

  • NIVEA Sun Care

    NIVEA Sun Care

    NIVEA Ultra Oil was the first NIVEA sunscreen product to be launched on the market in 1936. Sunscreens are today more important than ever before and the NIVEA Sun Care range has been extended over the years to include products for sensitive skin and skin that tans easily.

    Go to website

  • NIVEA MEN

    NIVEA MEN

    Beiersdorf knows what men really want: effective and quick-acting skin care products. That’s why the NIVEA MEN range extends from shaving foam for sensitive skin to relaxing shower gels and energizing body lotions. It includes everything that the active man needs to look and feel fresh.

    Go to website

  • NIVEA Deodorant

    NIVEA Deodorant

    NIVEA introduced its first effective deodorants in 1991. Today, there’s something for everyone in the extensive range of stick, roll-on and cream deodorant products, from special deodorants for sensitive skin, through anti-staining, to the innovative NIVEA Stress Protect range.

    Go to website

  • NIVEA Bath Care

    NIVEA Bath Care

    It’s important to use body cleansing products that are specifically formulated for the different skin types and needs. That’s why NIVEA has a comprehensive assortment of products extending from nourishing shower and bath products to mild intimate cleansers and gentle body scrubs.

    Go to website